Facebook adsThe business was established in May 2012 and has increased year by year. In less than three years, it has achieved 2 million active advertisers.Facebook adsIt is an extension of traditional online advertising to improve accuracy. Of course, not only is it accurate, Star Valley also provides you with a mechanism to track your advertising performance.
Homepage ads (advanced ads):
On the FB homepage (similar to the circle of friends in WeChat), it has a large amount of exposure in a short period of time, and has high coverage, suitable for types with sufficient budget and exposure priority.
Advertisement on the right (marketing advertisement):
Appears on the right side of FB, budget and cost-per-click (CPC) are easier to control, suitable for limited budget or fixed budget, looking for long-term exposure type.
How does Facebook and its advertising work?
Many business owners want to strengthen brand communication and improve performance, but many companies have problems such as recruiting FB marketers and limited budgets. We provide professional FB marketing services, formulate and perfect appropriate marketing strategies, and solve the difficulties of business owners.
We can do it for you: customize fan pages based on brand image and provide high-quality content; regularly perform performance, adjust page business direction and policies based on Insight reports; combine the advantages of advertising operations to maximize page exposure and promotion; instant interaction and Loyalty to find fans who truly match the brand image.
1. FB fan page content and operation planning
FB fan professional advertising mode (set up the page, identify the audience, create wonderful content)
FB fan page advertisement operation (case: FB fan page)
2. FB Advertising
The traditional mail advertising method is easily regarded as spam. Through FB's advertising services, the company can help the company find customers and potential customers from FB users in a \"precise\" way, use FB ads to provide up-to-date information, or become a fan of the page.
Since the advertising goal is cooperation and potential cooperation customers, the accuracy of the advertisement is higher than the accuracy of the general advertisement, and the advertisement has a higher click rate and the budget is easier to control.
FACEBOOK ads can bring customers: promotion websites, FB fan pages, events, applications (not available), groups
Accurately target customers' keywords and tags
Benefits of custom audience services
FB landing point
3. FB consultant, information update and latest product recommendation
According to statistics, 90% to 98% of visitors to e-commerce sites will not complete the purchase when they visit the site for the first time, and 50% of visitors leave the site without making a purchase. How to return to this group of visitors again is a major issue for marketing owners, and uses Facebook’s latest advertising service to retrieve visitors who have visited the site and created a second conversion opportunity.
The latest FB advertising service-the future belongs to \"full case marketing\"
Facebook's latest advertising service \"Remarketing\" analyzes the user’s browsing behavior, provides corresponding advertisements to the advertiser’s Facebook according to the user’s browsing preferences, and assists customers in making consumption decisions. Advertisers can know the topics that users are interested in, and display ads on related topics on the user's personal Facebook, thereby simplifying the advertising process and controlling costs. Meet the needs of more accurate delivery.
Facebook's latest advertising service uses real-time bidding. Each time you browse the web, you must bid once. The cost of each auction may be slightly higher than the cost of general advertising, but because there is no unnecessary cost of clicks or waste of exposure. The overall advertising costs have declined. The completion of the audience delivery through the system simplifies the complex settings of previous advertisements, saving manpower and time.
The advantages are as follows:
Very accurate, the right advertisement will be provided to the right person
Improve efficiency, advertising decision and setting process
Budget control reduces the overall cost of advertising
High conversion rate, see advertisers are already very interested
Effective exposure, Facebook users have been at the top of network services