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Exclude IP settings

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

Increased costs due to unnecessary clicks? You can prevent ads from running in certain areas of the Internet, that is, inSet upThe label excludes the IP addresses of certain computers or networks.

You can exclude by campaignInternet Protocol (IP) address, So that all ads in the corresponding campaign will not show on the computers and networks associated with these addresses. Because IP addresses appear in different versions, be sure to provide all versions of the IP address that you want to exclude.Learn more about how IP addresses are displayed


Don’t want your ads to show in certain geographic locations? You can tryPrevent ads from showing in specific geographic locationsWithout excluding IP addresses.

Why exclude by IP address

You can exclude specific IP addresses and restrict your ads from showing on specific networks that you think are unlikely to be used by potential customers. For example, you can exclude the IP address of your company network.


Employees of your company regularly check the natural search results of the company’s website, and sometimes your ads will appear in these search results. Since unnecessary ad impressions and accidental clicks can waste advertising costs, you decide to exclude your company’s network IP address.


IP address exclusion does not apply to video campaigns or any of the following marketing goals or campaign types:

\"Display Network only\" marketing goals
  • Install your mobile app
  • Interact with your mobile app
  • Ads displayed in mobile apps
Campaign type
  • \"Search Network and Select Display Network-Standard\"
  • \"Search Network Only-Standard\"
  • \"Display Network only-Standard\"
  • \"Display Network only-install your mobile app\"
  • \"Display Network only-interact with your mobile app\"
  • \"Display Network only-ads shown in mobile apps\"

How to exclude IP addresses

Here’s how to prevent ads from showing to certain IP addresses:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. CampaignUnder the main tab, clickSet uplabel.
  3. Click the campaign whose IP address you want to exclude.
  4. Scroll toadvanced settingsSection and click IP address exclusionslink.
  5. Click next to \"Manage IP address exclusions\"modify
  6. In the box that opens, enter a list of IP addresses to exclude. You can only enter one IP address per line, and you can set up to 500 addresses per campaign.
  7. Clicksave

If you want to view or modify the IP addresses excluded for a campaign, please go backSet uplabel.


Some large Internet service providers (ISPs) assign the same IP address to a large number of computers. If you exclude this IP address, it may cause a large number of target customers to not see your ad.

How to remove IP address exclusions

Here’s how to remove IP address exclusions from your campaign:

  1. Follow steps 1-5 above.
  2. In the box that opens, remove all IP address exclusions you don’t want to apply.
  3. Clicksave

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