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Elements of text ads

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

Text ads are the simplest online ads provided by AdWords. They include three parts: an ad title, a display URL, and two lines of description.

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Ad headline
Display URL

Ad headline
The most likely thing users will notice is your ad headline text. Please consider adding keywords in it, so that it can form a response to what the user is looking for. In the example ad above, the keyword \"Advertisement\" should attract users who are looking for ways to advertise online.

Display URL
Display URL(Usually in green font) shows the address of your website. It allows users to understand where they will go after clicking your ad. You can use a longer landing page URL to direct users to a more specific part of the site, but AdWords will not display the URL.

Highlight the details of your product or service through content descriptions. Due to limited space on mobile devices, AdWords sometimes shortens or removes the description line 2 of the ad.Learn more about how text ads appear on mobile devices

Please note that text ads may look different when displayed on the Google Display Network.

Length limit

Maximum length
(Applicable to most languages)
Maximum length
(For full-width characters * languages)
Ad headline: 25 characters 12 characters
Display URL: 35 characters 17 characters
Ad description line 1: 35 characters 17 characters
Ad description line 2**: 35 characters 17 characters

*Full-width character languages ​​include languages ​​that use full-width characters such as Chinese, Japanese, and Korean.

**The text in line 2 of the description line may appear differently on mobile devices.Learn more

Extended text ads

You can create extended text ads when advertising in the following countries: Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russian Federation, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine and Uzbekistan .Learn more about extended text ads

Use special characters in ads
Most non-English characters (including palatalized symbols, song symbols, and diacritics) can be displayed correctly in advertisements (including in display URLs).
For languages ​​that use full-width characters, such as Chinese, Japanese, and Korean, text ads will appear in Google search results exactly as they appear in your account. You better use\"Ad preview and diagnosis\" toolTo preview the ad instead of searching on Google.

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