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\"Display Network only\" Advanced mobile and tablet options in campaigns

Views:1     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


With \"Display Network Only\", you can target specific operating systems, device models, operators and wireless networks. The advanced mobile and tablet options are not available for other campaign types.

Examples

Suppose you are trying to attract users who have joined Mobile Operator X’s network and may want to use jazz as their ringtone. Using the carrier positioning function, you can create such a targeted message in the advertisement: \"Jazz ringtones tailored for mobile carrier X users\".

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Please note that some \"Display Network only\" campaigns have been optimized for mobile devices: mobile app promotion ads can only be displayed on mobile devices. However, you can still set bid adjustments for tablets, phones, and desktop devices under \"Settings\" in the \"Devices\" section.

How to set advanced mobile and tablet options

You can target ads to smartphones and tablets that use different operating systems, device models, carriers, and wireless networks and have full browser capabilities.

\"All Features\" Campaign

For display campaigns displaying text, image, or video ads, follow these steps:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. Choose one of your \"Display Network Only-All Features\" campaigns.
  4. ClickSet uplabel.
  5. Under \"Advanced\" settings, expand \"Devices: locate the selected mobile device and tablet\" plus sign.
  6. Click next to \"Device\"modify
  7. This section will expand, at this time you can choose the operating system, device model, carrier and Wi-Fi.
    • operating system: Choose to show your ads to users using various operating systems, or you can choose to use specific operating systems to display your ads. Examples: Android or iOS.
    • Device model: Choose to show your ads to users on all brands, all versions of devices, or specific brands and versions of devices targeted.
    • Operator: Choose to display ads for users of all mobile operators, or you can select specific operators to display ads in the areas you target. Although many countries/regions are supported, not all countries/regions support carrier positioning.
    • Wi-Fi: To show ads to users on the wireless network, select \"Wi-Fi traffic\". If you choose to include Wi-Fi traffic, your ads will be targeted to all Wi-Fi users, regardless of the carrier network the user is joining.


Mobile-specific campaigns

To display app promotion ads or other mobile-specific campaigns on smartphones and tablets with full browsing capabilities, follow these steps:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. Choose a \"Display Network only\" campaign.
  4. ClickSet uplabel.
  5. Click next to \"Device\"modify
  6. This section will expand, at this time you can choose the operating system, device model, carrier and Wi-Fi.
    • operating system: Choose to show your ads to users using various operating systems, or you can choose to use specific operating systems to display your ads. Examples: Android or iOS.
    • Device model: Choose to show your ads to users on all brands, all versions of devices, or specific brands and versions of devices targeted.
    • Operator: Choose to display ads for users of all mobile operators, or you can select specific operators to display ads in the areas you target. Although many countries/regions are supported, not all countries/regions support carrier positioning.
    • Wi-Fi: To show ads to users on the wireless network, select \"Wi-Fi traffic\". If you choose to include Wi-Fi traffic, your ads will be targeted to all Wi-Fi users, regardless of the carrier network the user is joining.

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