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\"Display Network Only\" Campaign Introduction

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

If you want to show your ads on websites and apps when the keywords are related to the content of the website or app, then the \"Display Network only\" campaign is the best choice.

This article describes the different components of the \"Display Network only\" campaign and how to use them.

working principle

Your ad will be linked to websites or mobile apps (called \"Placement\") Matching: These sites or applications contain content that is relevant to your business or customer interests. You need to set targeting criteria to make your ads most relevant based on site themes, interested audiences, demographics, etc. On the Display Network website.

When to choose this campaign type

  • Recommended for more experienced AdWords advertisers
  • You want to attract users as they browse online
  • You intend to build brand awareness among a large audience.

\"Display Network only\" campaigns usually focus on increasing user awareness of your business, or giving users a vivid impression of your brand. This type of campaign offers a richer selection of ad formats and many different ways to find your target customers based on user interests.


You work in a record company and want to increase the popularity of a new band or sell more concert tickets.

\"Display Network only\" campaigns allow you to attract users who visit music websites (such as blogs about concerts or websites that provide new music reviews).

\"Display Network only\" campaign subtype

Display Network only (all features—no \"standard\" subtype provided)

Text, image, rich media, and video ads displayed on the Google Display Network:

  • Basic location targeting
  • Basic bid and budget settings
  • Commonly used ad extensions, which can include phone numbers, URLs, geographic locations or social links
  • Language positioning
  • Options for positioning by operating system, device model, carrier and wireless network
  • Ad delivery methods and all ad extensions

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