In international trade and international marketing, it is difficult for most people to distinguish the difference between the two. Even many people think that the two are the same. In fact, they are still quite different.
They are all cross-international economic activities carried out for the purpose of profit, but international trade is the exchange of products and services between countries and is composed of foreign trade between countries. International marketing refers to marketing activities that cross borders and is the expansion and extension of marketing.
International trade summarizes two aspects of import and export. International marketing refers mostly to sales and involves fewer purchases. The products and services of international trade inevitably cross national borders. However, international marketing means that economic activities cross national borders, and products and services may not necessarily cross national borders. International trade is organized by countries, and international marketing is often organized by enterprises with interests as the driving force.
Both are based on the international market and are inseparable from economic activities. International trade must inevitably rely on a set of sound and scientific international marketing activities in order to effectively achieve the international trade designated by various countries