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Create custom columns

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


Do you want the report column to display only specific data? For example, you want to see \"Desktop CTR\" and \"Mobile CTR\" instead of \"CTR\". You can customize the custom column to display a specific view of the data, or you can add the custom column toCampaignAd groupIn the labelStatistics tablein. In this way, you can customize the way data is presented to take advantage of the information that is most important to you.

Why use custom columns?

Here is an example: Pony’s company uses a metric called \"Mobile device click share\", which is the number of clicks from mobile devices divided by the total number of clicks. The campaign label does not have a column corresponding to this metric, so Pony decided to create a custom column by himself.

  • First, he named this column \"Mobile clicks\" and added a description:\"This column calculates the value obtained by dividing the number of clicks from mobile devices by the total number of clicks\". This description can help other users using their account understand the information displayed in this column.
  • He then selects the click metrics and adds device segments to it.
  • Finally, he added ÷ Number and clicks, and save this new column.

Now, pony can be at any timeCampaignView the indicator in the tab.

How to create a custom column

If you want to see a metric in a custom column in a report, you can use the formula builder to create the metric.

  1. Login to your AdWords account.
  2. ClickCampaignAd grouplabel.
  3. ClickDrop down button and selectEdit column
  4. Select on the leftCustom columncategory.
    • If this is your first time creating a custom column, the system displays a dialog box. Go to the next step.
    • If you have created custom columns before, click + Column
  5. In the \"Column Name\" field, enter the name of the new column. This name will be displayed in the column header.
  6. In the \"Column description\" field, enter a description of the column. When the user hovers over the ? Above the icon, the system will display the text you entered here.
    Column description
  7. Choose metrics such as clicks or impressions.
  8. (Optional) You can also use specific segments of the selected metrics. For example, to display the number of clicks from a mobile device, you can clickThe number of clicksDrop-down menu, selectdevice, And then click (\"Mobile devices with full web browsing\") Icon.
  9. Use the drop-down menu and mathematical operators (+, -, x ÷) Build formulas.
  10. Select the content you want to match (Numbers, percentagescurrency) The format settings used.
  11. After building the formula, clicksave
  12. ClickapplicationTo add the column you created to the statistics table.

Like standard AdWords data columns, custom columns support filtering, sorting, and downloading operations. In addition, it can be used to customize the performance summary chart, which is located above the statistics table.

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