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Create and manage multiple campaigns

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


Do you know? An AdWords account can contain up to 10,000 campaigns (including active and paused campaigns), each campaign can contain up to 20,000 ad groups, and each ad group can contain up to 50 text ads. Therefore, users need to carry out a lot of management work. Fortunately, you can manage all your campaigns and ads from two places in your account:adCampaignTags (all inCampaignUnder the main tab). You can view and modify your campaigns and ads in these two places, and you can even change the settings of multiple campaigns at once and create new ads based on existing ads.

What you can do in the \"Campaigns\" and \"Ads\" tabs

CampaignadThe tags are the two pages you use most in your account.

Here are some actions you can perform in these two tabs:

  • Quickly view all data from cost to clicks.
  • Sort campaigns and ads based on budget, clicks, and other statistics.
  • Click the pencil icon to edit campaigns and ads directly.
  • Learn more about settings or keywords related to your campaign or ad.
  • bymodifyDrop-down menu to make changes to multiple campaigns or ads

Copy campaign

If you have already set up a campaign that performs well, you can use that campaign to set up the next campaign. To do this, first copy the campaign and then modify one of the copies. In this way, ad groups, ads, and keywords can have the same structure and settings.

To copy the campaign, follow these steps:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Check the box next to the campaign you want to copy.
  4. modifyIn the menu, clickcopy(Alternatively, use Control-C on a PC and Command-C on a Mac).
  5. Then, inmodifyIn the menu, clickPaste(Alternatively, use Control-V on a PC and Command-V on a Mac).
  6. Optional: In the dialog box that appears, check the box next to \"Pause new campaign after copying\", so the new campaign created will be paused. If this option is not checked, if you copy an active campaign, the pasted copy will be active.
  7. ClickPaste

You will now have a new campaign with exactly the same structure and settings as the original campaign. However, there are no campaigns, keywords, or ad history in this campaign. If you want both campaigns to be active, we recommend that you continue to run the original campaign (so that it will continue to generate history) and modify the new campaign.

Change settings for multiple campaigns at once

CampaignIn the tab, you can directly edit individual campaigns, or you can modify the settings of multiple campaigns at once. You can modify the following settings for multiple campaigns at once:

  • status
  • Location targeting
  • budget
  • Campaign end date
  • Ad rotation
  • Delivery method
  • Language
  • Ad schedule

Here’s how to change the settings of multiple campaigns at once:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. All online campaignsOn the page, clickSet uplabel.
  3. Select the checkbox next to the campaign from which you want to change settings.
  4. prompt

    Create filters to show only the campaigns whose settings you want to change. Just clickFilterDrop-down menu, select the setting you want to filter by, then clickapplication. After that, you can select all the filtered campaigns at once by checking the checkbox in the upper left corner of the table.

  5. Click at the top of the tablemodifyDrop-down menu.
  6. Choose the settings you want to change for the selected campaign. Scroll to \"Other Settings\" to see more options.
  7. Specify the changes to the selected settings in the displayed box. ClickPreview changesTo view your changes. After making changes, clickMake changes

To change the status of multiple campaigns at once, follow these steps:

  1. All online campaignsOn the page, select the check box next to the campaign you want to edit.
  2. Click at the top of the tablemodifyDrop-down menu.
  3. Select the new state you want.

Copy ad

To copy ads to another ad group, follow these steps:

  1. accesshttps://adwords.google.cnAnd log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Go toadlabel.
  4. Check the box next to the ad you want to copy, and thenmodifyIn the drop-down menu, selectcopy(Alternatively, use Control-C on a PC and Command-C on a Mac).
  5. Go toAd grouplabel.
  6. Click the ad group where you want to add the copied ad.
  7. modifyIn the drop-down menu, selectPaste(Alternatively, use Control-V on a PC and Command-V on a Mac).
  8. Optional: In the displayed dialog box, check the box next to \"Pause new ads after copying\", so that new ads created will be paused. If this option is not checked, if you copy an active ad, the pasted copy will be active.
  9. ClickPaste

Sort campaigns and ads

To sort your campaigns and ads, just click the heading of the column you want to sort. Each column may have different sorting rules. For example, if you clickCampaignThe columns sort the campaigns, and the system will sort them alphabetically or in reverse alphabetical order. If you click on a column that contains numerical statistics, it will be sorted in descending or ascending order by number.

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