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Create a new ad group

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

In an AdWords campaign, you canAd groupEasily manage the status and default bid of one or more related ads, and a set of keywords shared by these ads.

For example, suppose you run an art supplies store. You can create a series of ads for all watercolor paints, and then put them together in an ad group named \"Watercolor\". Under the \"Ad Group\" tab, you can pause all watercolor paint ads at the same time (if the paint is temporarily sold out), or you can increase the default bids of keywords for all related ads to get more clicks.

Create a new ad group in a campaign

If you have not created any campaigns yet, clickCreate a new campaignAnd follow the instructions on the page to complete the creation of the ad group. If you created a \"Search Network Only-Standard\" campaign, you can add multiple ad groups on the \"Create Ad Group\" page.

If you already have a campaign, please follow these steps:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
  3. All online campaignsNext, click the name of the campaign to which you want to add an ad group.
  4. ClickAd grouplabel.
  5. Click + Ad groupButton.
  6. On the \"Create Ad Group\" page that appears, follow the instructions to create a new ad group (you can now create the first ad and add keywords to it).
  7. ClickSave ad group

After the new ad group is created, you will most likely want to add more ads and keywords to the ad group. To do this, click the name of the ad group, then click the ad group’sadKeywordLabel and perform the appropriate action.


  • An ad group can contain up to 50 text ads, and up to 20,000 specific targeting items (specific targeting items include keywords, negative keywords, placements, audience lists, and product groups), while a campaign can contain up to 20,000 Ad group.
  • You can use keyword matching options to control which search terms can trigger your ads to show. The keywords you enter will use broad match by default. This means that when users search for any variations of these keywords, your ads are eligible to show. To use other keyword matching options, you need to add special punctuation to your keywords. For example, with the exact match option, you can make ads appear only in one situation, when the user’s search terms are exactly the same as the corresponding keywords. To do this, you only need to add square brackets to the keywords, for example [Tennis shoes]

Edit ad group

Ad groupIn the table under the label, you can modify individual ad groups by clicking on the status icon of the corresponding ad group or its bid in the \"default maximum CPC\" column. To change the name of an ad group, place the cursor next to the name of the ad group and click the pencil icon that appears. Please note that if you click directly on the name of the ad group, you will be taken toKeywordlabel. No matter which tab you are on, you can view and edit the details of the ad group at the top of the page!

To beAd group\"Batch edit\" in the table under the tab, click the checkbox next to one or more ad groups to enablemodifyButton (or click the header row checkbox to select all ad groups). This way you can modify the status, name and bid of the selected ad group.

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