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Create a campaign

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire

CampaignIs a group of related ad groups, usually used to organize the products or services you provide into categories. Before creating ads in your account, you must create at least one campaign.

before the start

Understand campaign settingsDetermine how you should set up your campaign to help you achieve your business goals.


  1. Login to your AdWords account
    • If you have already created a campaign in your account, clickCampaignlabel. Then, proceed to step 2.
    • If you have an AdWords account but have not yet created a campaign, clickCreate your first campaign. Then, proceed to step 4.
  2. Click the \"+Campaign\" button on the \"Campaign\" tab.
  3. Select the type of campaign you want to use from the drop-down menu. There are many types of campaigns available, but most advertisers use \"Search Network and Select Display Network\" (recommended for new advertisers), \"Search Network only\" or \"Display ads only The internet\". Learn more about howChoose the type of campaign that suits you
  4. You will then be taken to the \"Choose Campaign Settings\" page. Specify a name for the campaign.
  5. If you want to change the campaign type, click the drop-down menu next to \"Type\". Then, choose a campaign subtype, such as \"Standard\" (recommended for new advertisers) or \"All features\". The subtype options will vary depending on the campaign type you choose. For \"Display Network only\" type campaigns, please select a marketing goal (such as \"Promote Action\") and then \"Call Merchant\". Learn moreCampaign subtype
  6. Choose the following settings (for details on these settings, please see \"above\"Understand campaign settings\"):
    • Geographic location
    • Language
    • Bid strategy
    • budget
    • Ad extension
  7. ClickSave and continue. You can modify your campaign settings at any time.


If you’ve already set up a similar campaign, and you want to inherit the settings, you can save the time by loading the existing campaign’s settings into the new campaign. You can find \"or load existing campaign settings\" options and drop-down menus under campaign type.

You can also quickly copy and paste existing campaigns through the \"Edit\" drop-down menu under the \"Campaigns\" tab. Just select the checkbox next to the campaign you want to copy, select \"Copy\" from the \"Edit\" drop-down menu, and then select \"Paste\" from the drop-down menu to create a new campaign.

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