Views:0 Author:Site Editor Publish Time: 2016-06-28 Origin:Site Inquire
After selecting your campaign settings, you can start creating your first ad group and ad. You need to specify the targeting method for each ad group, such as keywords. Depending on the type of campaign and ad format you create, the system will use your targeting method to display ads.
Please note that some campaign types and ad formats use keywords and other targeting methods to target ads, but other campaign types and ad formats (such as shopping ads or dynamic search ads) will use other methods. This means that if the ad group contains such ad formats, the system will not use any of the targeting methods you added to display these ads. Understand the differentCampaign type。
If people use the keywords you choose when searching, your ads can show on Google Search the webOn websites like Google Search and Shopping. AdWords will also use these keywords on Google Display NetworkFind relevant websites to display your ads. Therefore, whether you want to show users ads when they search the web or show them ads when they visit sites of interest, choosing keywords is essential to your campaign.
When you discover which keywords are effective and invalid for your ads in the future, you can edit the keywords at any time.
If you selected \"Search Network and Select Display Network\", \"Search Network and Display Network\", \"Search Network Only\" or \"Display Network\" campaign, you can Add keywords when creating an ad group.
You can click below the text boxEstimate search trafficButton to instantly estimate how many people will use each keyword you add.
By adding specificPlacementTo help display your ads on the Display Network website you want. For example, if you want to sell football shoes and want to show ads on two popular football sites, you can add these two sites to the ad group.
If youCampaign typeThe menu selection is \"Display Network only\" or \"Search Network and Select Display Network-All Features\" Campaign, then you can add placements when creating an ad group.