Choose keywords and placements

Please note that some campaign types and ad formats use keywords and other targeting methods to target ads, but other campaign types and ad formats (such as shopping ads or dynamic search ads) will use other methods. This means that if the ad group contains such ad formats, the system will not use any of the targeting methods you added to display these ads. Understand the differentCampaign type。

Why add keywords to the ad group?

If people use the keywords you choose when searching, your ads can show on Google Search the webOn websites like Google Search and Shopping. AdWords will also use these keywords on Google Display NetworkFind relevant websites to display your ads. Therefore, whether you want to show users ads when they search the web or show them ads when they visit sites of interest, choosing keywords is essential to your campaign.

When you discover which keywords are effective and invalid for your ads in the future, you can edit the keywords at any time.

How to add keywords

If you selected \"Search Network and Select Display Network\", \"Search Network and Display Network\", \"Search Network Only\" or \"Display Network\" campaign, you can Add keywords when creating an ad group.

1. access https://adwords.google.cn And log in to your AdWords account.
2. If you haven’t created a campaign before:Please clickCreate your first campaign. The system will specify the \"Search Network and Select Display Network\" campaign type for your first campaign, which is recommended for new advertisers. If you want to change your new campaign to \"Search Network Only\" or \"Display Network Only\" campaign type, you can change it here.
   
   If you have created a campaign before:Please clickCampaignOn the label + CampaignButton. Then, choose the type of campaign you want to use: \"Search Network and Select Display Network\", \"Search Network Only\" or \"Display Network Only\").
3. Choose your campaign settings and clickSave and continue。
4. In the \"Create Ad Group\" section, enter keywords (which can contain multiple words) directly in the text box, one per line. If your ad contains a URL, you can see a series of keyword ideas to the right of this text box. If so, click next to any keywords you want to add to the ad groupAdd tolink.

You can click below the text boxEstimate search trafficButton to instantly estimate how many people will use each keyword you add.

Why should I add placements to an ad group?

By adding specificPlacementTo help display your ads on the Display Network website you want. For example, if you want to sell football shoes and want to show ads on two popular football sites, you can add these two sites to the ad group.

How to add placements

If youCampaign typeThe menu selection is \"Display Network only\" or \"Search Network and Select Display Network-All Features\" Campaign, then you can add placements when creating an ad group.

1. On the ad group creation page, choose to use different targeting methods.
2. Open the Select targeting method drop-down menu and select a placement.
3. If you already have a specific placement for this ad, click \"Add multiple placements at once\". You can add any number of placements, one per line. If you need placement ideas, enter a word, phrase, or website under the \"Search placement ideas\" heading.
4. Click Save and continue.