Text ads displayed next to Google search results are just one of the ad formats you can create with AdWords. You can also promote your products and services through ads in various formats such as video ads, image ads, apps, or digital content ads.
Text ads are simple and affordable, and video ads can use a variety of plots. In short, each ad format has its advantages. You can run multiple ads through the same AdWords account, and sometimes in the same campaign.
The main advantage
|Text ad|| |
Only text. *
Shanghai's most distinctive bonsai
Floral and indoor plant cultivation.
Dress up your desk now!
|Ads are easy and fast to maintain, and can cover users searching on Google.|
|Ad extension|| Add more information to your ad, such as more links to your website, store address or phone number. Ad extensions are usually only displayed on the search network. but,Location extension和Call extensionYou can also show ads on GoogleShow in the network. |
Suzhou ice cream shop
Our shop specializes in pistachio flavored ice cream.
Old customers buy 1 get 1 free.
No. 1 Guanqian Street, Suzhou City, Jiangsu Province
|Provide more details and contact information to increase the relevance of your ads to customers. You can choose to attach additional information to ads delivered to mobile devices and tablets and computers in different ways.|
|Image ad|| Static or interactive pictures. You can use animated ads in .gif and Flash formats. |
|Display your products or services in an intuitive and vivid way. Attract customers on websites that partner with Google.|
|App promotion ads||It can increase app downloads and interaction with app promotion ads.||Direct customers to download your app from the app store, or add deep links that point directly to your app. Note: These ads are only displayed on devices that are compatible with your content.|
|Video ad|| Video ads displayed online. Run independent video ads or insert them into streaming video content. |
|Bring customers rich and attractive experiences. Attract customers on websites that partner with Google.|
|Shopping advertisement|| Text ads with product features and pricing information. You can go to the product purchase page of your website. |
|Encourage your customers to learn more about the products you sell before they click on your website.|
|Call-only ads|| |
Call: (555) 555-5555
Description line 1
Description line 2
|Use ads with phone numbers to increase the number of calls from your company. Users can call your company directly by clicking on such ads. These ads are only displayed on devices that can make calls, and can be adapted to smaller screens by hiding the fields.|
* Text ads on the Display Network may look slightly different.
The ad formats you can choose depend on your campaign type (Search Network only, Display Network only, Search Network, and Select Display Network) and campaign subtypes (e.g. \"Standard\" and \" All functions\"). Learn moreAvailable campaign types。
Some types of campaigns only show ads on mobile devices, such as app promotion campaigns and call-only campaigns. To know how this type of ad is displayed to mobile customers, please learn moreDifferent types of mobile ads
The ad formats available for each campaign type are listed below.
App promotion ads
Dynamic search ads
|Search Network and Select Display Network-Standard|
|Search Network and Select Display Network-all features|
|Search network only-call only|
|Search network only-mobile app install ads|
|Search network only-Standard|
|Search network only-all features|
|Search Network Only-Dynamic Search Ads|
|Display Network only-all features|
|Display Network only-Marketing goals> Install your mobile app|
|Display Network only-Marketing goals> Shop on your website|
After saving the ad, you should seeadNew ads listed in the label. However, ads only run after being reviewed or approved, and the review time for ads in different formats can vary from seconds to days.