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Choose ad format

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


Text ads displayed next to Google search results are just one of the ad formats you can create with AdWords. You can also promote your products and services through ads in various formats such as video ads, image ads, apps, or digital content ads.

Text ads are simple and affordable, and video ads can use a variety of plots. In short, each ad format has its advantages. You can run multiple ads through the same AdWords account, and sometimes in the same campaign.

Ad formats provided in AdWords accounts

format

Explanation

The main advantage

Text ad

Only text. *

Shanghai's most distinctive bonsai
ad www.example.com
Floral and indoor plant cultivation.
Dress up your desk now!

Ads are easy and fast to maintain, and can cover users searching on Google.
Ad extension Add more information to your ad, such as more links to your website, store address or phone number. Ad extensions are usually only displayed on the search network. but,Location extensionCall extensionYou can also show ads on GoogleShow in the network.
Suzhou ice cream shop
ad www.example.com
(413) 123-4567
Our shop specializes in pistachio flavored ice cream.
Old customers buy 1 get 1 free.
No. 1 Guanqian Street, Suzhou City, Jiangsu Province
Provide more details and contact information to increase the relevance of your ads to customers. You can choose to attach additional information to ads delivered to mobile devices and tablets and computers in different ways.
Image ad Static or interactive pictures. You can use animated ads in .gif and Flash formats.

Image ad

Display your products or services in an intuitive and vivid way. Attract customers on websites that partner with Google.
App promotion ads It can increase app downloads and interaction with app promotion ads. Direct customers to download your app from the app store, or add deep links that point directly to your app. Note: These ads are only displayed on devices that are compatible with your content.
Video ad Video ads displayed online. Run independent video ads or insert them into streaming video content.

Video ad

Bring customers rich and attractive experiences. Attract customers on websites that partner with Google.
Shopping advertisement Text ads with product features and pricing information. You can go to the product purchase page of your website.

Shopping advertisement

Encourage your customers to learn more about the products you sell before they click on your website.
Call-only ads
Call: (555) 555-5555
ad www.example.com
Description line 1
Description line 2
Use ads with phone numbers to increase the number of calls from your company. Users can call your company directly by clicking on such ads. These ads are only displayed on devices that can make calls, and can be adapted to smaller screens by hiding the fields.

* Text ads on the Display Network may look slightly different.

Campaign type and ad format

The ad formats you can choose depend on your campaign type (Search Network only, Display Network only, Search Network, and Select Display Network) and campaign subtypes (e.g. \"Standard\" and \" All functions\"). Learn moreAvailable campaign types

Mobile ads and campaigns

Some types of campaigns only show ads on mobile devices, such as app promotion campaigns and call-only campaigns. To know how this type of ad is displayed to mobile customers, please learn moreDifferent types of mobile ads

The ad formats available for each campaign type are listed below.

Campaign type

Text ad

Image ad

App promotion ads

Shopping advertisement

Dynamic search ads

Video ad

Call-only ads

Search Network and Select Display Network-Standard Available not support not support not support not support not support not support
Search Network and Select Display Network-all features Available Available Available Available Available not support not support
Search network only-call only not support not support not support not support not support not support Available
Search network only-mobile app install ads not support not support Available not support not support not support not support
Search network only-Standard Available not support not support not support not support not support not support
Search network only-all features Available not support not support Available Available not support not support
Search Network Only-Dynamic Search Ads not support not support not support not support Available not support not support
Display Network only-all features Available Available not support not support not support Available not support
Display Network only-Marketing goals> Install your mobile app not support not support Available not support not support not support not support
Display Network only-Marketing goals> Shop on your website Available Available not support not support not support Available unavailable
Precautions

If you choose \"Search Network and Select Display Network-All Features\" or any one\"Display Network only\" campaign type, you can use the Ad Creative Library (an ad creation tool). However, the actual ad format you can use in the Ad Gallery depends on the specific campaign type you choose. Learn moreAdvertising Creative Library

Steps to choose an ad format

  1. Select the campaign and ad group in which you want to create a new ad.
  2. Clickadlabel.
  3. Click +advertisingDrop down button.
  4. Choose the ad format of the ad you want to create and follow the format instructions to complete the creation.
  5. ClickSave ad

After saving the ad, you should seeadNew ads listed in the label. However, ads only run after being reviewed or approved, and the review time for ads in different formats can vary from seconds to days.

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