Choose ad format

Ad formats provided in AdWords accounts

format	Explanation	The main advantage
Text ad	Only text. * Shanghai's most distinctive bonsai ad www.example.com Floral and indoor plant cultivation. Dress up your desk now!	Ads are easy and fast to maintain, and can cover users searching on Google.
Ad extension	Add more information to your ad, such as more links to your website, store address or phone number. Ad extensions are usually only displayed on the search network. but,Location extension和Call extensionYou can also show ads on GoogleShow in the network. Suzhou ice cream shop ad www.example.com (413) 123-4567 Our shop specializes in pistachio flavored ice cream. Old customers buy 1 get 1 free. No. 1 Guanqian Street, Suzhou City, Jiangsu Province	Provide more details and contact information to increase the relevance of your ads to customers. You can choose to attach additional information to ads delivered to mobile devices and tablets and computers in different ways.
Image ad	Static or interactive pictures. You can use animated ads in .gif and Flash formats.	Display your products or services in an intuitive and vivid way. Attract customers on websites that partner with Google.
App promotion ads	It can increase app downloads and interaction with app promotion ads.	Direct customers to download your app from the app store, or add deep links that point directly to your app. Note: These ads are only displayed on devices that are compatible with your content.
Video ad	Video ads displayed online. Run independent video ads or insert them into streaming video content.	Bring customers rich and attractive experiences. Attract customers on websites that partner with Google.
Shopping advertisement	Text ads with product features and pricing information. You can go to the product purchase page of your website.	Encourage your customers to learn more about the products you sell before they click on your website.
Call-only ads	Call: (555) 555-5555 ad www.example.com Description line 1 Description line 2	Use ads with phone numbers to increase the number of calls from your company. Users can call your company directly by clicking on such ads. These ads are only displayed on devices that can make calls, and can be adapted to smaller screens by hiding the fields.

* Text ads on the Display Network may look slightly different.

Campaign type and ad format

The ad formats you can choose depend on your campaign type (Search Network only, Display Network only, Search Network, and Select Display Network) and campaign subtypes (e.g. \"Standard\" and \" All functions\"). Learn moreAvailable campaign types。

Mobile ads and campaigns

Some types of campaigns only show ads on mobile devices, such as app promotion campaigns and call-only campaigns. To know how this type of ad is displayed to mobile customers, please learn moreDifferent types of mobile ads

The ad formats available for each campaign type are listed below.

Campaign type	Text ad	Image ad	App promotion ads	Shopping advertisement	Dynamic search ads	Video ad	Call-only ads
Search Network and Select Display Network-Standard
Search Network and Select Display Network-all features
Search network only-call only
Search network only-mobile app install ads
Search network only-Standard
Search network only-all features
Search Network Only-Dynamic Search Ads
Display Network only-all features
Display Network only-Marketing goals> Install your mobile app
Display Network only-Marketing goals> Shop on your website

Steps to choose an ad format

1. Select the campaign and ad group in which you want to create a new ad.
2. Clickadlabel.
3. Click +advertisingDrop down button.
4. Choose the ad format of the ad you want to create and follow the format instructions to complete the creation.
5. ClickSave ad。

After saving the ad, you should seeadNew ads listed in the label. However, ads only run after being reviewed or approved, and the review time for ads in different formats can vary from seconds to days.