Baidu bidding ranking is a pay-per-use network promotion method. For enterprises, this is a simple and convenient opportunity to promote their company, which can efficiently find potential customers for enterprises. So what are the detailed rules of Baidu bid ranking?
1. Ranking is determined by quality and bid
The quality degree is divided into three levels, reflecting the degree of recognition by netizens of the keywords and keyword ideas involved in Baidu promotion. Ranking score = quality degree × bid, for example, the quality score is 2 stars, the bid is 1 yuan, the ranking score is 2×1=2, the quality score is 3 stars, the bid is 0.8 yuan, and the ranking score is 3×0.8=2.4. The bid is higher, the quality is low, and the ranking score may not be better than others, so the quality is very important, and there is a slight difference in the quality of the same star.
2. The bid is not equal to the actual cost
Actual click price = next bid x next quality/your quality + 0.01 yuan, your cost standard has nothing to do with your bid, but is related to the next bid and quality, from the formula You can also see the importance of quality. The higher the quality, the lower the actual cost.
3. How to calculate quality
Quality is calculated by integrating many factors, such as keyword click-through rate, creative writing quality (the relevance of keywords and ideas), and overall account performance (historical promotion performance of other keywords in the account).
The higher the ranking of Baidu, the greater the return. However, as the pressure of competition among enterprises increases, the competition for ranking bidding becomes more intense. Some time ago, the Baidu ranking scandal also affected Baidu’s credibility to a certain extent, so whether to participate in Baidu bidding ranking 2. How much you plan to pay and how much benefit you can get requires careful consideration.