Advertising approval process

How advertising approval works

After you create or modify the ad, the approval process will begin automatically. We will review all aspects of your ad, including your headline, ad content, keywords, and website or app, based on AdWords Advertising Policies. Most ads can be reviewed within 1 working day, and some ads can be served normally during the review process.

If there are any problems with your ads, they will stop running. To help your ads resume normal delivery, we will inform you of the specific policies that your ads violate and the next steps you should take. If your ad is not showing to a specific user, or is not showing at all, the issue may be caused by the approval status of your ad.

Submit ads for review

Every time you create a new ad or make changes to an existing ad, the system will automatically submit your ad for review. Both active and paused ads will be reviewed.

After saving the ad, you will usually see any of the following statuses:

• under review: When your ad is under review, it must be approved before it can show. Don’t worry, this process usually only takes 1 business day to complete.

• effective: Effective ads can be placed on specific webpages while under review. Ads may still be disapproved or suspended, so please check the status of the ads after 1 business day to ensure that the ads have been approved.

How long does the review take

The vast majority of ads only need to be reviewed It can be completed within 1 working day. However, the review process for some ads is more complicated, so the review time will be longer.

If you encounter an ad review time that exceeds a full business day, pleaseContact supportGet relevant information.