1. Determine the audience
First determine which groups of people should be targeted for advertising, so as to clarify the purpose of advertising, as well as what media, advertising space, and what content to produce, which can be said to be the basis of the next steps.
2. Plan your advertising budget
Before advertising, we must first plan the advertising budget, not to exceed, nor to save, the most reasonable use of funds. Only when the advertising budget is completed can the media be selected and the advertising content planned.
3. Select the media
For example, if you want to increase the click-through rate and popularity, you can choose some less well-known websites to place ads, so that the cost performance is higher. If you are a commercial website, you can consider placing it on a relevant website with a higher click probability of the corresponding audience. The price may be higher, but because the delivery is to the audience, the corresponding revenue is also high.
4. Plan advertising content
According to the audience's age, sex, identity, consumption level, lifestyle, etc., the content of the advertisement can be roughly planned. It is best to be creative and make people feel as if they are in front of the eyes. The more novel the advertisement, the more impressive the customer will be.
5. Third-party advertising monitoring system
The third-party advertising monitoring system can fairly evaluate the effectiveness of these online advertisements, allowing you to intuitively understand how much revenue the online advertising has.