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Add, modify, and remove keywords

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


You can increase sales and reduce costs by adding, editing, or removing keywords and their match types, bids, and other information. For example, suppose that after a period of time in a campaign, performance data shows that some keywords perform better than others. You can then increase the bids for these keywords while reducing the bids for keywords that do not contribute to sales. You can also modify the worst performing keywords to better achieve your advertising goals, because high-quality, relevant keywords can help you show your ads to target customers at the right time.
Ad groupThe specific steps for adding keywords in vary, depending on which type of campaign is: \"OnlySearch the web\",\"Search Network and Select Display Network\"or\"OnlyDisplay Network\". If you are not sure about the type of campaign, you can view it by clicking:CampaignTab, select the campaign you want to view, then view \"type\" under the campaign name.

Add keywords to your campaign (\"Search Network only\" or \"Search Network and Select Display Network\")

  1. Login to your AdWords account
  2. ClickKeywordlabel.
  3. Click above the keyword table+keywordButton.
  4. Select the ad group where you want to add keywords.
  5. Add keywords to the keyword box, one per line (keywords can contain multiple words).

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    You may see a list of keyword ideas on the right side of the keyword box. If so, click next to any keywords you want to add to the ad groupAdd tolink. You can click below the text boxEstimate search trafficButton to instantly estimate how many people will use each keyword you add.

  6. Clicksave
Precautions
When you first create an ad group, you will be asked to set upAd group default bid. If you don’t add a specific bid for a keyword in the keyword table, the system will use the ad group default bid for the keyword.


Add keywords to campaigns that target the Display Network only
  1. Login to your AdWords account
  2. ClickDisplay Networklabel.
  3. Click on the top of the chart+Targeting
  4. Select the ad group where you want to add keywords.
  5. Click the \"Add targeting\" drop-down menu and select \"Display keywords\". Add keywords in the keyword box, one per line (keywords can contain multiple words), then clickAdd keywords. Or, enter keywords in the box and clickFind related keywordsFor keyword ideas. Then, click the double arrow next to each keyword you want to add.
  6. Clickshut downSave your changes.

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You can try usingKeyword PlannerGet new keyword ideas and traffic estimates.


Edit, suspend, or enable keywords

You can quickly edit a single keyword or multiple keywords in batches. However, please note that if you edit keywords orKeyword match type, The effect is the same as removing the original keyword and creating a new one. In addition, the system resets the accumulated keyword statistics to zero.

How to edit individual keywords

Precautions

To modify the bid, you need to closeDynamic bidFeatures. If you don’t set a specific bid for a keyword, the system will use the ad group’s default bid, and the default bid will be grayed out in the \"Maximum CPC\" column of the keyword table.

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. Click the ad group or campaign you want to edit.
  3. Then, depending on the type of campaign, follow these steps:
    • If your campaign type is \"Search Network Only\" or \"Search Network and Select Display Network\", clickKeywordlabel.
    • If your campaign targets \"Display Network only\", clickDisplay NetworkTab and clickDisplay network keywordslabel.
  4. Click on a keyword to immediately edit the keyword or its match type. To suspend or enable keywords, click the status icon drop-down menu next to the keyword and selectactivatedPaused. To edit a keyword’s bid, click the bid amount in the \"Max. CPC\" column.
  5. Clicksave

How to edit multiple keywords

You can use tools (such as AdWords Editor or AdWords API) or usemodifyMenu to batch edit keywords.

Use AdWords Editor, AdWords API or \"Edit\" menu

AdWords Editor

AdWords EditorIt is an account management application that can be downloaded for free and can be used to edit keywords in bulk. The editing process is very simple: download the account, make changes, and then upload the finalized campaign.

AdWords API

you can use it AdWords API(Application programming interface), this tool helps developers build applications that interact directly with the AdWords server. If your account is large or complex, these apps can help you improve your account management efficiency.

Use the \"Edit\" menu to modify multiple keywords

If you want to save time, you can make the following changes to multiple keywords at the same time:

  • Change keyword text, bid, landing page, or tracking information
  • Change keyword match type (search network only)
  • Pause or enable keywords
  • Copy keywords to other ad groups
  • Set keyword bids to show your ad on the homepage or at the top of the homepage (search network only)

To change multiple keywords:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
    • \"Search Network Only\", \"Search Network and Select Display Network\" or \"Search Network and Display Network\": Go toKeywordlabel.
    • \"Display Network only\": Go toDisplay NetworkLabel and go toDisplay network keywordslabel.
  3. Select the checkbox next to the keywords you want to edit. The selected keywords will be highlighted.
  4. ClickmodifyDrop down the menu and choose what type of modification to make.
How to copy keywords

Suppose you spend time building a great keyword list for one of your ad groups and want to copy these keywords to other ad groups, you can easily copy keywords from one ad group to another To create a good start for yourself.

Precautions

After copying a keyword to another ad group, the keyword’sQuality scoreSubject to change. For example, if the corresponding ad group contains more relevant ads, the quality score of your keywords may increase. In addition, the system will reset the keyword statistics to zero.

To copy keywords from the ad group of a campaign targeted to the search network, follow these steps:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
  3. Go toKeywordlabel.
  4. Check the box next to the keywords you want to copy, and thenmodifyIn the drop-down menu, selectcopy(Or use Ctrl+C on PC and Command+C on Mac).
  5. To paste keywords into a campaign targeting the search network, go toAd groupLabel and select the ad group where you want to put the copied keywords. To paste keywords into a campaign targeting the Display Network, select an ad group in the campaign targeting the Display Network, then go toDisplay Networklabel.
  6. Click the ad group where you want to put the copied keywords.
  7. modifyIn the drop-down menu, selectPaste(Or use Ctrl+V on PC and Command+V on Mac).
  8. Optional operation: In the displayed dialog box, check the box next to \"Pause new keywords after pasting\", so that the new keywords created will be in a paused state. If this option is not checked, if you copy keywords that are active, the pasted copies will be active.
  9. ClickPaste

When copying keywords, these keywords will use the budget of the campaign that you want to paste into. If necessary, you can also copy its bid. If you are copying and pasting keywords in a campaign that targets the search network, you can also copy the keyword’s landing page. If you don’t copy the landing page, you’ll need to set bids and landing pages for these keywords after pasting them.

To copy keywords from an ad group targeted to a Display Network campaign, follow these steps:

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. ClickCampaignlabel.
  3. enterDisplay Networklabel.
  4. ClickDisplay network keywordsSubtag.
  5. Select the checkbox next to the keywords you want to copy, then select from the \"\"Edit\" drop-down menucopy(Or use Ctrl+C on PC and Command+C on Mac).
  6. To paste keywords into a campaign targeting the search network, go to the \"Ad Group\" tab and select the ad group where you want to put the copied keywords. To paste keywords into a campaign targeting the Display Network, go to the \"Display Network\" tab. In the \"Modify\" drop-down menu, selectPaste(Or use Ctrl+V on PC and Command+V on Mac).
  7. Optional operation: In the displayed dialog box, check the box next to \"Pause new keywords after pasting\", so that the new keywords created will be in a paused state. If this option is not checked, if you copy keywords that are active, the pasted copies will be active.
  8. ClickPaste

Remove keywords

You can remove one or more keywords in the ad group.

How to remove keywords

  1. access https://adwords.google.cn And log in to your AdWords account.
  2. Click the ad group or campaign you want to edit.
  3. Then, depending on the type of campaign, follow these steps:
    • \"Search Network Only\", \"Search Network and Select Display Network\" or \"Search Network and Display Network\": Go toKeywordlabel.
    • \"Display Network only\": Go toDisplay NetworkLabel and go toDisplay network keywordslabel.
  4. Check the box next to the keywords you want to remove. Then, frommodifyChoose from the drop-down menuRemove
  5. Clickdetermine

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You can generate \"search terms report\" to see which search queries have triggered your ads and brought clicks, and then use this information to find new keywords that are applicable. You can also use the report to identify poorly performing keywords and remove them from your account. To see the performance of specific keywords, go toKeywordSelect the desired keywords in the tab and clickDetailsDrop down menu and selectchosen

How to use symbols and search operators in keywords

Use symbols in keywords

You can use the following two symbols in keywords: ampersand (&) and accent (á). The system will treat keywords containing these symbols as different keywords, such as \"sidewalk cafe\"And\"sidewalk café\" is two different keywords.

Here are some symbols that the system cannot recognize:

  • Symbols to be ignored: You can add English periods (.) or dashes (-) to keywords, but these punctuation marks will be ignored. For example, the system will \"Fifth Ave.\"And\"Fifth Ave\"Considered as two identical keywords.
  • Invalid symbol: If you add keywords with specific symbols, you will receive an error message. Here are some symbols that cannot be used in keywords:,! @% ^ * () = {}; ~ `<>? \ |
  • Search operator: The system will remove the \"site:\" operator in the keyword. That is, if you add the keyword [site:www.example.com dark chocolate], it will be treated as [dark chocolate]. If you are used to GoogleAdvanced search operators, Let’s first understand how to use these operators in keywords. If you add a specific search operator to your keywords, AdWords will ignore that operator. For example, if you add the search operator \"OR\" to the keyword \"dark chocolate\", that is, \"OR dark chocolate\", AdWords will ignore the \"OR\" command and only use The keyword \"Dark Chocolate\" targets your ad.


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