Add, modify, and remove keywords

You can use tools (such as AdWords Editor or AdWords API) or usemodifyMenu to batch edit keywords.

Use AdWords Editor, AdWords API or \"Edit\" menu

AdWords Editor

AdWords EditorIt is an account management application that can be downloaded for free and can be used to edit keywords in bulk. The editing process is very simple: download the account, make changes, and then upload the finalized campaign.

AdWords API

you can use it AdWords API(Application programming interface), this tool helps developers build applications that interact directly with the AdWords server. If your account is large or complex, these apps can help you improve your account management efficiency.

Use the \"Edit\" menu to modify multiple keywords

If you want to save time, you can make the following changes to multiple keywords at the same time:

• Change keyword text, bid, landing page, or tracking information
• Change keyword match type (search network only)
• Pause or enable keywords
• Copy keywords to other ad groups
• Set keyword bids to show your ad on the homepage or at the top of the homepage (search network only)

To change multiple keywords:

1. access https://adwords.google.cn And log in to your AdWords account.
2. ClickCampaignlabel.
   • \"Search Network Only\", \"Search Network and Select Display Network\" or \"Search Network and Display Network\": Go toKeywordlabel.
   • \"Display Network only\": Go toDisplay NetworkLabel and go toDisplay network keywordslabel.
3. Select the checkbox next to the keywords you want to edit. The selected keywords will be highlighted.
4. ClickmodifyDrop down the menu and choose what type of modification to make.
   

Suppose you spend time building a great keyword list for one of your ad groups and want to copy these keywords to other ad groups, you can easily copy keywords from one ad group to another To create a good start for yourself.

To copy keywords from the ad group of a campaign targeted to the search network, follow these steps:

1. access https://adwords.google.cn And log in to your AdWords account.
2. ClickCampaignlabel.
3. Go toKeywordlabel.
4. Check the box next to the keywords you want to copy, and thenmodifyIn the drop-down menu, selectcopy(Or use Ctrl+C on PC and Command+C on Mac).
5. To paste keywords into a campaign targeting the search network, go toAd groupLabel and select the ad group where you want to put the copied keywords. To paste keywords into a campaign targeting the Display Network, select an ad group in the campaign targeting the Display Network, then go toDisplay Networklabel.
6. Click the ad group where you want to put the copied keywords.
7. 在modifyIn the drop-down menu, selectPaste(Or use Ctrl+V on PC and Command+V on Mac).
8. Optional operation: In the displayed dialog box, check the box next to \"Pause new keywords after pasting\", so that the new keywords created will be in a paused state. If this option is not checked, if you copy keywords that are active, the pasted copies will be active.
9. ClickPaste。

When copying keywords, these keywords will use the budget of the campaign that you want to paste into. If necessary, you can also copy its bid. If you are copying and pasting keywords in a campaign that targets the search network, you can also copy the keyword’s landing page. If you don’t copy the landing page, you’ll need to set bids and landing pages for these keywords after pasting them.

To copy keywords from an ad group targeted to a Display Network campaign, follow these steps:

1. access https://adwords.google.cn And log in to your AdWords account.
2. ClickCampaignlabel.
3. enterDisplay Networklabel.
4. ClickDisplay network keywordsSubtag.
5. Select the checkbox next to the keywords you want to copy, then select from the \"\"Edit\" drop-down menucopy(Or use Ctrl+C on PC and Command+C on Mac).
6. To paste keywords into a campaign targeting the search network, go to the \"Ad Group\" tab and select the ad group where you want to put the copied keywords. To paste keywords into a campaign targeting the Display Network, go to the \"Display Network\" tab. In the \"Modify\" drop-down menu, selectPaste(Or use Ctrl+V on PC and Command+V on Mac).
7. Optional operation: In the displayed dialog box, check the box next to \"Pause new keywords after pasting\", so that the new keywords created will be in a paused state. If this option is not checked, if you copy keywords that are active, the pasted copies will be active.
8. ClickPaste。

1. access https://adwords.google.cn And log in to your AdWords account.
2. Click the ad group or campaign you want to edit.
3. Then, depending on the type of campaign, follow these steps:
   • \"Search Network Only\", \"Search Network and Select Display Network\" or \"Search Network and Display Network\": Go toKeywordlabel.
   • \"Display Network only\": Go toDisplay NetworkLabel and go toDisplay network keywordslabel.
4. Check the box next to the keywords you want to remove. Then, frommodifyChoose from the drop-down menuRemove。
5. Clickdetermine。