Views:0 Author:Site Editor Publish Time: 2016-06-28 Origin:Site Inquire
If a user clicks on your ad and performs what you think is valuable on your website (such as calling your business on a mobile phone, or purchasing goods or services on your website), it means that an AdWords has occurred Transformation. When using AdWords to increase conversions or sales, you can use the free tool \"Conversion Tracking\" to track conversions. This way, you can pay close attention to important statistics that reflect the performance of your campaign (such as cost per conversion and conversion rate).
A user can complete a purchase, call your business on a mobile phone, submit a contact information for a visitor to receive an insurance quote, or download a white paper about your company’s software features from a potential purchaser. Conversions can also be users requesting more information or viewing your new product flyer. It's entirely up to you!
To view conversion data in your account, you need to first set up conversion tracking. Don't worry, this tool is completely free!
After setting up conversion tracking, you can track some important statistics to assess the success of your campaign:
Learn how to add columns, Customize the data displayed in the statistics table. After setting up conversion tracking, you can add it to any statistics table under each tab of your AdWords accountConversionsColumn to view related data.
As with keywords and ad text, the landing page you choose for each ad should also pay attention to relevance to a specific product or service. Make sure that the landing page used by each ad directs users to the most relevant page on your website. Ideally, this page should specifically describe the specific product or service you are focusing on in your ad.
If an advertisement for a real estate agency advertises apartments for sale in Beijing, the ideal landing page should be a webpage that includes all the apartments currently for sale in Beijing, not the homepage of the agency. If users can easily find the content they need on your website, they are more likely to make purchases.
Many AdWords users choose to use Google Analytics for conversion tracking. Google Analytics is a free website analysis tool that can help you understand how customers interact with your website. To understanding Google Analytics and AdWords conversion trackingWhat is the difference.
Due to technical limitations, we cannot yet report cross-device conversions from AdSense for search ads and some other Google products and services. Our team has been working hard to overcome technical difficulties, hoping to introduce innovative cross-device conversions for the above services and products.