Actual sales and conversions

Conversion actions are up to you

A user can complete a purchase, call your business on a mobile phone, submit a contact information for a visitor to receive an insurance quote, or download a white paper about your company’s software features from a potential purchaser. Conversions can also be users requesting more information or viewing your new product flyer. It's entirely up to you!

Conversion information you can measure

After setting up conversion tracking, you can track some important statistics to assess the success of your campaign:

• Conversions and CPA: You can specify the monetary value for conversions when setting up tracking and view detailed revenue information in reports. Understanding the total number of conversions and the value of these conversions can help you determine whether you should increase your budget or change your ad group to attract more targeted visitors.
• Conversion rates: This information can help you track how many clicks brought valuable actions (such as sales or registration). The conversion rate listed in your account is equal to the number of conversions divided by the number of ad clicks. We only count conversions that occur on Google and Google’s network partner sites. We adjust the conversion rate accordingly to only reflect ad clicks that we can track conversions.
• Keyword conversion data: Conversion tracking reveals what happened after users clicked on the ad-whether they purchased the product or signed up for the newsletter. Once you have this information, you can understand which keywords can better engage users with the above operations. You can then optimize the keyword list based on the findings and make smarter investments in the keywords that perform best.
• Understand how customers interact with your ads on different devices: Sometimes customers will click on your ad on one device and then complete the purchase on another device. This type of situation is a cross-device conversion, you canAll conversionsView the corresponding conversions in the column.
• Landing page:You can see which ones under the \"Dimensions\" tab of your accountLanding pageThe most conversions. Just clickViewButton and select \"Landing Page\" from the drop-down menu. Also make sure you have added a conversion column to the data table.
  

  As with keywords and ad text, the landing page you choose for each ad should also pay attention to relevance to a specific product or service. Make sure that the landing page used by each ad directs users to the most relevant page on your website. Ideally, this page should specifically describe the specific product or service you are focusing on in your ad.

Total conversions on Google products and services other than Google.com

Due to technical limitations, we cannot yet report cross-device conversions from AdSense for search ads and some other Google products and services. Our team has been working hard to overcome technical difficulties, hoping to introduce innovative cross-device conversions for the above services and products.