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Account, campaign and ad group performance

Views:0     Author:Site Editor     Publish Time: 2016-06-28      Origin:Site Inquire


There are three levels in AdWords: account, campaign, and ad group. Once you are familiar with the different levels of your AdWords account, you can easily find the performance data you need.

You can effectively use these three levels to customize the way you view performance data, and adjust the breadth or specificity of the data according to your needs. To make it easier for you to navigate, the left panel of your AdWords account places the broadest level \"All Campaigns\" at the top, and arranges the remaining levels according to the principle of being more specific. Click on a specific campaign to see the ad groups it contains.

accountHave a unique email address, password and billing information. But from a reporting perspective, you might as well think of your account as a set of campaigns. If you want to view performance data for the entire account, click on the left panel of the AdWords accountAll campaigns. The total data for all rows are listed at the bottom of the statistics table.

Introduction to the report editor

You can use the report editor, a brand new way to intuitively customize the performance data. The report editor is an analysis tool that allows you to interact with data using multi-dimensional tables and charts. Here are several advantages of the report editor:

  • Simple drag and drop interface, Allows you to quickly create and customize multi-dimensional tables and charts, without having to download data for in-depth analysis.
  • Contains analysis results of multiple segments, Allows you to customize the data with more detailed dimensions in tables and charts.
  • Custom chart, Allows you to quickly and intuitively view the patterns and trends reflected in the data.
  • Advanced filtering and sorting, Which allows you to filter by segment metrics (such as mobile clicks) and sort by multiple columns.

View data for the entire account

How to quickly master the overall performance of AdWords ads:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. ClickDimensionlabel.
  4. ClickViewButton to select the time period statistics you want to organize.
  5. After adjusting the layout of the statistics table, click the download button Download icon, Download the form as a report.

Tips: Use the campaign type selector

With the campaign type selector, you can easily switch between different report data views by campaign type (such as \"Shopping\" or \"Display Network\"). If you have multiple campaign types in your account, you can use theAll campaignsSee this drop-down menu option next to it. You can only choose a campaign type if your account actually contains a campaign of the specified type.

Your campaign data

Each campaign has its own budget and settings, which determine where your ads will appear. A campaign consists of a series of ad groups. All your campaigns will be listed on the left panel of your AdWords account. You can also click on theCampaignTab to view these campaigns.

View multiple campaigns

View campaign data

How to view campaign performance data:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. Click the name of the campaign you are interested in to see the performance of its ad group. To view a specific campaign in the report, click the \"Filter\" button to set up a campaign filter.
  4. After adjusting the layout of the statistics table, click the download button Download icon, Download the form as a report.

byCampaign details report, You can see which features and settings are enabled for each campaign. Here’s how to view the campaign details report:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. ClickDimensionSubtag.
  4. From the \"View\" drop-down menu, selectCampaign details

Ad group data

An ad group contains a similar set of ads and the words and phrases (called keywords) you want to use to trigger these ads. When you click on a campaign, AdWords will display a view of the campaign performance broken down by each ad group. You can also click on theAd groupTab to view ad group data.

View ad group data

How to view ad group performance data:

  1. Login to yourAdWordsaccount.
  2. ClickCampaignlabel.
  3. Choose the ad group that interests you.
    • To select all ad groups in a particular campaign, click the name of the corresponding campaign in the table. You will then be taken to the \"Ad Group\" tab of the campaign.
    • To select all ad groups in the account, click on the \"\"All campaigns\"\" interfaceAd grouplabel.
    • To select specific ad groups in different campaigns, first click on the \"All campaigns\" interfaceAd grouplabel. then clickFilterButton to set an ad group filter.

byAd group details report, You can see which features and settings are enabled for each ad group. Here’s how to view the ad group details report:

  1. Login to your AdWords account.
  2. ClickCampaignlabel.
  3. ClickDimensionSubtag.
  4. From the \"View\" drop-down menu, selectAd group details

Examples

Let’s take a look at how businesses set up AdWords campaigns and ad groups. Let’s use the account of a delicious chocolate maker as an example. This manufacturer wants to promote its products and increase online sales.

They decided to divide the ads into two campaigns, one for promoting new flavors of chocolate bars and the other for promoting holiday gift boxes. Each campaign is subdivided into multiple targeted and relevant ad groups. In the chocolate bar campaign, there is an ad group dedicated to promoting its popular raspberry chocolate bar. In addition, there are ad groups dedicated to promoting caramel chocolate bars and ginger chocolate bars. This account looks like this:

account:
Chocolate maker

Campaign 1:
chocolate stick
Campaign 2:
Valentine's Day gift box
Ad group:
Raspberry Chocolate Bar
Caramel Chocolate Bar
Ginger Chocolate Bar
Ad group:
30% off gift box
Free delivery with gift box purchase
Hardcover Valentine's Day Chocolate

Each ad group can contain multiple ads. In this way, chocolate makers can compare the performance of different ad texts and understand which version generates higher clicks or higher sales.

Once you are familiar with the structure of your AdWords account, you can view and customize the data in the statistics table. You can also download reports to monitor the performance of multiple campaigns, individual campaigns, ad groups, and ads and keywords.


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